The Stratigic Research On Developing Off-campus Basketball Training For Children And Teenagers In Xi’an City

Xi’an children’s basketball has a large children for fundation, school is unable to meet the need to play basketball for lots of children. So some people with lofty ideas will take this as an opportunity to set up off-campus training classes, training instituations and clubs. Thus, more and more children also begin to participate in the off-campus basketball training to meet their basketball interests. Participating in the off-campu basketball training not only improve their physical fitness as well as keep healthy, but also provide the fundation for the training of high level basketball players. Whether Xi’an children want to participate in the off-campus basketball training and whether their parents can support them to participate in them both depend on whether the market of Xi’an off-campus basketball training is good or not, affecting the sustainable development of the off-campus basketball training market in Xi’an. Therefore, the research of the off-campus basketball training market is significant.In this paper, mainly by using literature, expert interviews and questionaires, make a survey on the current state of the off-campus basketball training market. In the survey, select eight year-round children’s clubs in Xi’an for the survey targets, and from them select 200 students,149 parents of them and 46 coach trainers randomly, besides select 50 public. By using expert interviews and literature, make a survey on the questions relating to the research, to collect the information for the research.The research founds the current status of the Xi’an children’s basketball training market as follows:there are two types of training instituations, they are "school-individual" and "enterprise- individual"; the training market has a large children for fundation, and the rate of boys and girls serious disorders; most parents are willing to support children to participate in off-campus basketball training and their movitations are different; coaches in the training market as a whole are highly educated and young, but lack of coaching experience and high-level learning; training time mainly concentrated in summer and winter vacations and weekends.Xi’an children’s off-campus basketball training market situation and market demand, indentify problems in the training market and the space of market development and as for the need of children and parents, raise the strategies as follows:(1) to strengthen the sports market research, know consumers’demands; (2) to strengthen the regularization of the training instituations; (3) constinuously to improve the site resources and the coaches standards; (4) the goverment should strengthen the management on the Xi’an children’s off-campus basketball training market; (5) to step up public efforts, recruit more students.