Research On Education Communication Mode Based On Qianliao Live Platform

The development of new media technology has changed the way of information acquisition,processing and application in all walks of life,and has produced unprecedented depth and breadth of influence on social operation mode.This influence in the field of education is mainly reflected in the emergence of a new educational communication environment,which stimulates people's personalized learning needs.Based on this background,a large number of online education platforms have sprung up,which has had a great impact on China's educational ecology.Among them,Qianliao Live Platform is a new education mode based on Wechat Public New Media,which is very representative in Wechat Ecology.This thesis takes Qianlian live platform as the research object and constructivism and communication as the theoretical guidance to construct an educational communication model based on the Qianlian live platform,aiming to analyze the educational communication mode presented in the digital environment of this new era.New look,new features.This paper selects the largest knowledge sharing platform in WeChat ecosystem--"Qianlian Live" WeChat public account as a case,to analyze the subject,object,course information(content),bearing form of course content(channel of education communication)and effect of education communication in the process of knowledge dissemination on this platform.Based on this,the educational communication model is constructed.,which is characterized by the new media environment and the new development.The author of this article participates in the course of Qianlian Live platforms to learn as a learner.Through this personal experience,the phenomenon of educational communication and the course content dissemination in the sharing process is observed.At the same time,statistics of 126 courses on the platform were carried out,in order to provide an intuitive and accurate summary of the characteristics of each element of the platform's educational communication activities.The study found that,compared with the traditional educational communicationmodel,the more obvious features presented by the educational communication model are the decentralized,personalized,two-way interaction,multi-dimensional interaction.In the field of education communication,influenced by new media technology,people's education methods,learning methods,and ways of thinking have also been greatly changed.The object of education communication is endowed with great autonomy in the process of education communication,so that it can construct knowledge meaning through interaction with the environment of education communication,and improve the effect of education communication.