The Study On The Innovation Of The Shenzhen Special Economic Zone Grassroots Family Planning Publicity And Education Model

China is the world’s most populous developing countries, population issues have always been restricting our comprehensive, coordinated and sustainable development of the major problems is directly related to economic and social development in China, a big problem, is related to the problem of building a socialist harmonious society, is related to our goal of building a comprehensive well-off a strategic issue. Family planning is a long-term national policy in China, where public education is the most important achievement of national guidance to one of the ways. Family planning with Chinese characteristics, must be emphasized, and adhere to the publicity and education first. Public opinion and propaganda as "food for thought", along with family planning work through a difficult course, has made gratifying achievements, in order to change people’s traditional concept of fertility and improve the population quality, played an important role.Since the establishment of Shenzhen Special Economic Zone, the municipal government attaches great importance to population and family planning work, resolutely implement the basic national policy of family planning to achieve economic and social development, population growth and sustainable development in unity. However, we must clearly understand that, because Shenzhen is an emerging young city, in the reproductive peak of a large proportion of the population of childbearing age, low birth rate of the task is very arduous, and to millions of foreign workers as the main body of the huge floating population of the grass-roots program fertility problems, especially prominent, well grass-roots population and family planning particularly difficult, Shenzhen’s population and family planning publicity and education is facing severe challenges. How the concept of innovation, working methods and working mechanism, thereby promoting ideas, information policy, universal access to knowledge, building an advanced culture, and the provision of public services, guide the masses to changes in marriage and childbearing attitudes and behavior play an important role in such work, and create a co-ordination to address population issues great social atmosphere, missionary work in Shenzhen grassroots family planning need to address the practical issue.In this paper, Shenzhen population and family planning management features, combined with theoretical knowledge related to the administration of population and family planning in Shenzhen City, a systematic analysis of missionary work and research work on restricting the development of obvious contradictions in-depth analysis, targeted Shenzhen, for strengthening and improving the work of population and family planning countermeasures mission, with a strong practical significance, for the successful completion of the Shenzhen family planning publicity work tasks and achieve five-second overall objective of the first year, with a certain social meaning and reality significance.