Central China Normal University Study Tour Product Design And Marketing

In recent years, a part of the Vietnamese people’s life becomes more and more wealthy, more and more Vietnamese people are going to China for traveling and studying. Vietnam is a close neighbor of China, China will be a first travelling station. The large number of Vietnamese tourists are not only stimulates the development of the tourism industry, but also created many employment opportunities, promoting mutual understanding between Vietnam and other countries around the world.China is Vietnam’s neighboring countries, one of the choices of Vietnamese students when select for study-abroad. Since two countries have started formally communication, many Vietnamese tourists and students have come to China to travel, to visit and study.According to the survey, many Vietnamese students when study in China just mainly concentrated on Beijing, Shanghai, Guangzhou’s three largest city; but Wuhan just the number of a few. Wuhan is located in Central China, why Vietnamese students come to China to travel but have been ever reconginzed Wuhan as a travel destination? Even go to Wuhan for studing but Huazhong Normal University is poorly understood?Around this problem, the author chooses Huazhong Normal University short term study product design and marketing for Vietnamese students as a thesis topic, through theoretical study, investigation, interview and questionnaire, found the main problems and opportunities, and to design some new tour products and marketing strategies, attract more students go to Wuhan for tourist and Huazhong Mormal University for study.The content of this paper is divided into four parts:The first chapter:An IntroductionMainly includes the research background, research purpose and significance, research ideas and methods, in this paper is the beginning. Background mainly describe the Huazhong Normal University from the first reception of Vietnamese students to the present situation, development trend and current situation as well as now. Purpose and significance of the research is mainly about why China division tour competitiveness research. Research methods and ideas are introduced briefly in this paper the analysis method of this paper and research framework.The second chapter:literature review and relevant theoretical research part. Introduced the definition, the concept of tourism study and tour. Introduction of Huazhong Normal University on Vietnamese students related systemThe third chapter:Huazhong Normal University, receiving students and Vietnamese students historical research and present situation analysis.First, introduction of Huazhong Normal University location including the local cost of living and Wuhan-Vietnam to and go traffic situation, China division teaching resources, and development situation. Second, China division of tour product design and marketing research data collection and analysis. Finally, from the analysis of data points out Huazhong Normal University on Vietnam market tour product design and enrollment situation analysis and needs improvement factor.The fourth chapter:China division of the tour product design and marketing countermeasures. According to the part of previous analysis suggest the tour product design requirements, recommend marketing methods, and management pattern how to bring the best effect.