| Rural public opinions not only have great impact on the stability and harmony of ruraldevelopment, but also can influence the individual behavior of farmers. Through analysis, itis found that rural public opinions, under the influence of social climate, rural economicdevelopment, rural multiculturalism, political ideas and individual enthusiasm, couldinfluence farmer’s individual behavior in many ways through traditional customs, moralconsciousness, direct and indirect utterances, and interest relationship, thus lead to thecontradiction between the deviation between knowledge and behavior. Therefore, it is quitenecessary to control and monitor the rural public opinions at governmental, community andindividual levels, thus to give correct guidance to the individual behavior. |
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