Strategy Study On The International Competitiveness Of Higher Education Services Trade In Jiangsu Province

In modern times, the development of information technology, the global economy, trade, cultural and others have become increasingly closer, besides higher education. The flow of foreign students and advanced educational experience is demanded by the labor market. Colleges and universities are vigorously restructuring their strategic objectives, improving teaching methods, to participate in the fierce competition of international higher education market. The development of higher Education services trade can not only promote the allocation of resources, but also can improve the life quality of all mankind to achieve sustainable development in higher education. Along with economic globalization and the opening of higher education, high-quality higher education resources in the domestic and international mobility will be more frequent. To develop trade in higher education services in Jiangsu Province is conducive to help optimize the resources of higher education, increase foreign demand for higher education and promote the higher education management system and new talents.In recent years, the development of trade in higher education services of Jiangsu Province has implemented the scientific concept of development earnestly. To expand the scale and Sino-foreign cooperative education students focus on a comprehensive promotion of the province’s international exchanges and cooperation in higher education, the trade of higher education services has seen an unprecedented activity the situation and accelerate the growth momentum, expanding its scope, content that becoming more abundant and have achieved a breakthrough in some key areas. But comparing with the Western developed countries, Beijing, Shanghai and other developed areas. Jiangsu Province still lags behind and its international competitiveness is obviously insufficient. Through theoretical and empirical research, this thesis found that demand conditions, university human resources, investment of college funds, colleges and universities scientific research and the efficiency of management are the main factors of Jiangsu Province services trade. At present, the progress in the internationalization of higher education is slow, the number of students studying abroad is much greater than the number of foreign students, the level of foreign students and Sino-foreign cooperation in running schools is not high, the management of foreign experts and teachers has a lot of problems and the network and distance education still have some problems on funds, technology, management, etc. Meanwhile, the overall quality of higher education is not high enough in Jiangsu Province.In order to enhance the international competitiveness of higher education services trade in Jiangsu Province, we should speed up the internationalization process, to correct the problems of current consumption abroad, commercial presence, movement of natural persons and cross-border delivery. Secondly, we must speed up the building of the contingent of teachers in colleges and universities. Third, we should increase funding for higher education. At the same time, we should also endeavor to enhance the level of scientific research colleges and universities. Finally, we should speed up the management system, set up reasonable institutions, and improve management techniques and methods in colleges and universities.