Research On The Present Utilization Of Tangible Legacy Of The29^th Olympic Games In Beijing

Olympic Games is an enormous social movement which originated from Modern Olympism, and the research on the Tangible legacy of Olympic Games also attract scholars’attention around the world increasingly. Consequently, analyzing the present utilization of that, summarizing the related experiences of overseas, as well as finding out problems in the process of utilization to put forward the suitable suggestions will not only be definitely benefit for its economical, social as well as humanistic value, but also can provide positive reference for the long-term development of Modern Olympic Games.In this research,the methods such as literature review,expert interview and logic analysis are adopted.The research results are as follows:1. There is a complicated way for us to deal with the tangible legacy of Beijing Olympic Games. Primarily, we should classify its extent and present utilization. Subsequently, combining advanced management idea to establish the everlasting strategy. In the mean time, we might exploit its extraordinary Olympic feature to give service to the public.2. Trough this research we found that Olympic venues have given rise to a rang of problems, and for the sake of solving them, we should create an ideal circumstance for investment on sports event positively and set up an awareness of brand marketing. Beyond that we should also give support to domestic enterprises, to introduce high level tournaments and to seek financing by listing on the stock market.3. So as to improve the utilization of Olympic Forest Park, we should excavate its educational and humanistic value, to advocate Olympic Spirit, to hold kinds of educational activities and eventually to make people understand a spirit of friendship, solidarity and fair play, to contribute to building a peaceful and better world.4. During the Beijing Olympic Games, transportation, science and technology as well as environmental protection are all having a booming development. For this reason, we should speed up the marketable application of these Olympic productions, so that they could bring benefit to mankind more quickly.5. To protect Beijing Olympic souvenirs sufficiently, is an essential requirement for us to advocate Olympic Spirit, to engage Olympic education and to protect tangible legacy of Olympic Games.