The Reserch Of Beijing Marathon Operation And Strategic Positioning

Beijing is IAAF certified marathon and the London, Paris and other famous international gold standard tournament matches, is also the highest level, longest run game and the most influential international sporting events. Beijing Marathon in1981and officially opened, in October each year, nearly30,000people to participate. Three decades to Beijing marathon running in the heart of the motherland, it has witnessed China’s reform and opening up, witnessed from the old to the new Beijing city Beijing changes.2010Beijing Marathon celebrated its30th birthday, the new event name, event marking, promotion of new units, a wide range of marathon campaign, these changes will be an important turning point in Beijing Marathon. At present, the Beijing marathon operation, there is still insufficient, this operation of the2010Beijing Marathon to study, through expert interviews, questionnaires and swot analysis, filtering out the Beijing marathon operation of the strengths, weaknesses, opportunities, threats, and strategic positioning research, with a view to Beijing marathon operation to provide a theoretical basis, concluded as follows:1. Beijing marathon operation of the main advantages of good practices, race organizers do rich experience, good public philosophy, and various forms of sports events. Beijing marathon operation of the main opportunity is the Chinese Athletics and the Beijing Municipal Government to intensify their support to Beijing Olympic Games will help Beijing Marathon urban influence the development of good interest to attract more sponsors to join co-sponsors, all-round media tools for promotion of Marathon.2. Beijing marathon operation of the main disadvantage is the lack of capital investment event, the extent of marketing needs to be improved, competition is not high quality of service, not a lack of spectator events influence. Beijing marathon operation of the main threats to cultural development is lagging behind Beijing marathon, by the international financial crisis, the events into still face difficulties, lack of complex event operations personnel, need to cultivate and attract more high-level athletes to compete.3. Beijing Marathon of the operational strategy should be selected pioneering strategy, and are opportunistic. Strategic strength coefficient ρ>0.5, should take positive measures to develop the strategy. That the event organizers should take advantage of Beijing marathon operation to seize the internal strengths and external environmental changes in the use of the opportunities offered to raise the overall level of tournament operations.