The Development Strategy Research Of The567Go International Fitness Coaches Training Institute

With the"Olympic Glory plans,""National Fitness Program"and"hundreds of millions of young Sunshine Sports" advocacied. And the national income level increased, People’s awareness of fitness Enhanced, The demand of fitness increased. Meanwhile China’s accession to WTO, the Olympic Games and the economic crisis provided an opportunity, our fitness coach training institutions began to entry into the market.In this paper, using literature, site visits, interviews and case studies, fitness training on567G0international fitness training academy studies. I have used PEST environmental analysis tools, Porter’s five forces model, the key factor analysis theory to study567G0Fitness Training Institute International Development of the Macro environment, industry competition, the internal conditions of the analysis, hope to develop the strategy recommendations. Main conclusions of this paper are:1.567G0International Fitness Training academy have the advantages and the disadvantages of internal conditions the external environment opportunities and threats also exist, a variety of more complex combination of internal and external factors. To enhance the567G0International Fitness Training Institute, competitiveness, need to use their advantages to grasp opportunities in the external environment, to improve their weaknesses and to remove the threat2.567G0International Fitness Training academy in Beijing want to be the the leader of fitness coach training industry and its differentiation strategy can be used to scale the intensive strategy for efficiency, innovation, strategic alliances strategy and virtual.3.567G0Fitness Training when implementatie the strategy should pay attention to all the staff agree on the strategy, the optimal allocation of resources, organizational structure and strategic objectives are matched to create a culture of incentives and control systems as well as the improvement and establishment of other issues.