The Research On Value Chain Management Of The Commercial Fitness Clubs In Cheng Du

Started in the mid 80's and gained fast-growth in the 90's of the 20th century, entering into the 21st century, Commercial fitness clubs in Chengdu present a situation of booming development again after a short frustration. Along with the promulgation of national direction document—the civil workout plan outline and the athletics industry development outline , Commercial fitness clubs in Chengdu have already formed a framework of being made of various investment corpus and providing all varieties of commodities including high-rank, middle-rank and low-rank. In Face of the economic globalization, market trend and information-based management environment, it is the common topic of researchers, managers, and practitioners that how can commercial fitness clubs achieve competitive advantage and take appropriate management model to meet a sustainable healthy development.The research way of this paper is to use cultural heritage data, and questionnaire, and go to the spot. Based on value chain management theories, combined with many advanced management experiences and mature research fruits both in nationwide and abroad, this paper tries to make some contribution to value chain management of commercial fitness clubs in Chengdu that has important economic meaning to improve the efficiency and make more profits of commercial fitness clubs in Chengdu, build competitive advantage, and advance PE industry in Chengdu. It is also useful to meet scientific fitness and healthy lifestyle of the public, better fitness service system, and has certain reference value to fitness clubs in other comparable areas.The body of this paper includes:In first part, this paper gives a general introduction of the theories of value chain management and some related advanced management thought.In second part, based on analysis of the current situation of commercial fitness clubs in Chengdu and their value activities, this paper points out the existing problems such as: value curve similarity, negligence of contact, lacking of lengthways effectively internal moderate, weakness of link between marketing and human resource management and the information management's falling behind etc. The corresponding counter plans are: I. strategy of differentiations and target-centered ; II. innovation of value curve; III. more contacts with lengthways and share of value relation; IV. coordination of interrelationship and reallocation of resource; V. more mature membership system; VI. focus on marketing link through choosing geographic location, Implementing S.T.P. strategy and varying ways of marketing; VII. more powerful human resource management through bettering incentive system, meeting inner customers' need, reforming performance valuation system, and designing new organizational structure centered of performance process; VIII. information management.In the third part, this paper makes some suggestions to form new value chain management model from the aspect of core ability, performance process, organizational structure and information influx.The aim of this paper is to exalt the efficiency of commercial fitness clubs in Chengdu and build competitive advantage. If it can provide certain reference value to commercial fitting clubs in other areas, it is the author's great honor indeed.