Research On The Current Situation And Policy Of China's Commercial Fitness Clubs

With the research methods of literature study, expert interview and on-the-spot investigation, the paper takes the policy requirements of the commercial fitness club as research objectives and discusses that,under the background of developing sports industry and promoting sports consumption, how to promote the development of the commercial fitness club through the policies supporting .Firstly,on the basis of analyzing the current situation and problems of the management of commercial fitness clubs in China,the current situation of the commercial fitness club management of our country and the existing main problems are analyzed.The current our country commercial fitness club from agency is given priority to with individual, chain operation, broader business scope and operation scale constantly expanding, consumer groups gradually increased and consumption is diverse. Main existing problems in performance, product research and development ability development lags behind, the serious problem of talent shortage, underpowered, site selection, concentration, industry low barriers to entry, confusion of market prices, fitness training market chaos serious,lack of industry control,consumer rights is difficult to guarantee, fitness market management system is not sound, lack of self-discipline behavior, market main body survival time too short, the market competition order, the risk control ability of the poor and commercial fitness club survival difficult problem.Besides, research on the relevant policies of commercial fitness clubs,the study found that the relative policy propaganda is not enough,commercial fitness club doesn't take high attention to the policies, the operability of the policies is not enough, there has a great deviation between the existing policies and actual needs of commercial fitness club, the commercial fitness club lacks of the trust towards the policies and so on.Finally, through to the gentle fitness club, fitness E river home, jiangsu province, the commercial fitness club encouragement policies and measures such as case analysis.This paper considers that commercial fitness club has demands of consumption guide policy,investment and financing and tax supporting policies, industry norms, competition policy,personnel training and reserve, industry exchanges and communication with the government and so on. On the basis of analyzing the cases, the paper proposed to improve the consumption environment, complete the investment and financing and tax supporting policy, legal regulation of the industry, standardize the order of competition,implement personnel training and development policy, improve the process of the policy implementation, increase publicity and feedback intensity and so on.