A Research On Operation Of Chongqing Wulong Mountain Quest

This thesis aims to focus on International Mountain Outdoors Open inWulong,Chongqing as its objective research, uses the methods of documental materials,on-the-spot investigation, interviewing experts, and logical analysis, etc. study thedevelopment course, organizing structure, competition management, marketing and. marketdevelopment of the International Mountain Outdoors Open in Wulomg,and draws thefollowing conclusions:1.In the recent ten years, Wulong has been the host city of the International MountainOutdoors Open for nine times successively with the supports and great attention given by theleaders at all levels, it has been rapidly developed into the most dynamic international sportsevent at home, and the highest-level mountain outdoors open both domestically andinternationally after adjustment in the programs of the race, improvement in the race route.,raise in the bonus, the development of the resources of the event and the planning of the event.With an increasing higher level of the teams and continuously specify in the organization andmanagement of the event, Wulong International Mountain Outdoors Open is now developingcommercialized with an expanding influence.2.From the planning to the organization, from the publicity to the logistics of the event,Wulong has accumulated abundant experience and meanwhile, formed its own characteristics;Wulong has taken the Karsts landform, which is the World Natural Heritage as its geographicadvantage. to develop sport events. After nine year’s trial, sum up, and improvement, WulongInternational Mountain Outdoors Open has developed into a large comprehensiveinternational sports event with the largest scale, highest level, greatest concern of thegovernment, highest bonus and most participating teams. It is also the only event whichinvolves the design for the racing track and route by foreign well-known experts in outdoorssports.3.The successively host for the International Mountain Outdoors Open in Wulong,Chongqing,has promoted the development of outdoor clubs and outdoor industries, improvethe visibility of Wulong, shape the municipal image of Wulong,, enhance the social cohesionof the host city., improve the administration skills of the government’s functional departmentsand win the. prestige. for the government Meanwhile, operation in organization structure,human resource management, competition management, marketing, public activities, marketdevelopment, logistics management has been gradually normed and programmed.4.Wulong has created wonders of “hosting large-scale competition in a small city”. Thesustainable development and the commercialized operation of the event is restricted by the specialty of the event, lacking of experience in organizing and managing international sportsevent, China’s market policy of sports event and China’s operation personnel in sports event,etc. Wulong Open now exists problems as follows: lacking of international competitionexperience, bad communication between the events department, the development of thetournament is restricted by lacking of human resources and the narrow financing channels,lacking of a strong building for the brand of Wulong International Mountain Outdoors Open.