The Impacts Of Mental Accounts On Restraunts Employee’s Reactions To Social Insurance

Along with the development of social economy level,the catering business as a large proportion of the tertiary industry is rising up. However, corresponding to the catering business employees, but high turnover, low skills, low education, etc. inconsistent with the status of human resources. Social insurance which protect catering employee benefits can play to improve the living conditions of the catering staff role. Social insurance to improve effectively the living standards、for staff to deal with the extra worries catering industry practitioners participating insurance rate is low from the survey. The reasons of this phenomenon is caused by the company or the employees?This pater study the effect factors which the catering business staff participating behavior from mental account theory of behavioral economics and then puts forward the corresponding countermeasures.This study will be based on mental accounting theory, the Potential psychological structure, important-not important cognitive illusion, a typical feature, return the incentive effects (Expected effect) and coding rules as catering employees insured main variables that affect behavior, the demographic analysis of variables as auxiliary variables in the study design,raised in the study design in21groups of six assumptions41. The design is on the restaurant industry factors affecting behavior of the insured employee questionnaires, and through questionnaires to the548valid samples collected. Apply SPSS18.0statistical software, through descriptive analysis to explore the distribution of staff’s insured status in catering business. Using independent-sample T test, ANOVA, regression analysis and other methods to test research hypothesis, this paper find that each variable of mental accounts has different impacts to behavior and willingness to insured. In these variables, psychological budget has the most significant impact. Relatively non-alternative and self-control variables have weak impact.