A Study Of Social Capital Promotion In Development Of Social Organizations

With the reformation of policy in China, the space for personal freedom and social self-governance expanded. The social organizations were developed, becoming one of the indispensable forces in building the society. But there were a number of problems along with the fast growing social organizations. One of them was the lack of social capital.Based on the social capital theory, this article was done with the method of qualitative research. Two kinds of social organizations were studied. One of them was Kunshan neighborhood activity planning studio,(A in the following), which was organized by government; the other was Chongqing Volunteers,(B in the following), which was organized by non-government sectors. We analyzed the individual cases and described the social capital of these two organizations. The advantage and disadvantage of social capital in developing them were analyzed to offer a proposal how social organizations would promote their capital.As the results showed, these two organizations had their own advantages in the social environment, organizational environment, social network and the import of it, the export of services and the leading official. The best way to develop them was to make best use of the advantages and bypass the disadvantages. In details, there were a few suggestions:lower the threshold of entry, normalize the low administration, improve the social system; promote inner capital, improve the atmosphere in the organization; expand and strengthen the network, strive for more capital; improve the social capital of the leading official, and then the capital of the organization.