Research And Application On One Nationalized Shipbuilding Enterprises Culture Shaping Based On DMAIC Model

More than ten years after the accession to the WTO, China had formally got intothe process of economic globalization. In the global economic environment, China’sshipbuilding enterprises are facing new competitive focal points. Competitive focalpoints are from early product quality competition, and gradually transferred to the talentcompetition, the concept of service and marketingcompetition, brand competition. Infact, this conversion represents a shift that from hardware to software.However, thecompany’s core values are often hosted by the software. So, in the final analysis, themore competition in the shipbuilding enterprises at this stage will be the culturecompetition.Enterprise culture plays a vital role in the development of enterprises. For a seriesof problems that exist in the one shipbuilding enterprises culture shaping, the paper usessix sigma management ideas and methods, and presents a DMAIC cycle model ofenterprise culture shaping, and provides a reasonable and workable model for theenterprise culture shaping of the enterprise, and Carry out a preliminary application onthe one nationalized shipbuilding enterprises. The paper’s main contents are as follows:Firstly, the paper analyzed the cultural realities of the domestic and foreignenterprises, and researched some theories, such as enterprise culture, enterprise cultureshaping, six sigma management, and so on. It can provide theoretical support for theconstruction of enterprise culture shaping model.Secondly, for the current situation of enterprise culture shaping on one nationalizedshipbuilding enterprise, the paper introduces DMAIC model of six sigma managementinto enterprise culture shaping. On this basis, the paper presents a DMAIC cycle modelof enterprise culture shaping, and researchs contents and utility methods of DMAICcycle model’five stages of the implementation of content and applications to the mainmethodological tools.Finally, this paper uses these research results to the H nationalized shipbuildingenterprise culture shaping, and analysis these application effects to verify theeffectiveness and feasibility of academic points, and provides a reasonable andworkable model for the enterprise culture shaping of these enterprises.