Countermeasure On Developing Inbound Tourist Source Market In Guangxi

The development of tourism industry in a country or a region depends, to a large extent, on the number of inbound tourists and foreign tourism receipts (foreign exchange), which is not only a key indicator to measure comprehensive development of a national and regional in tourism but also the main ways for the local government to earn foreign exchange and create the employment. Developing inbound tourists will help government increase national and local foreign exchange; effectively promote regional employment and related industrial development. At the same time, it is an important means to improve its international reputation, promote the development of regional economy, expand opening up to the outside world and elevate international cooperation and exchange.Based on Inbound Tourist Source Market in Guangxi, firstly, the paper synthetically analyzes the features of it according to National Tourism Administration Network of the People’s Republic of China, Tourism Network of Guangxi Zhuang Autonomous Region, Statistical Yearbook of Guangxi, Yearbook of Guangxi, Brief Guide of Guangxi Tourism Statistics, Yearbook of China Tourism Statistical, Sampling data of inbound tourists and other relevant Statistics coupled with tourism geography, tourism economics, tourism statistics, tourist marketing from the perspectives of the time and space characteristics、demographic characteristics and behavior pattern, etc. Then, it analyzes the consumption feature and structure of inbound tourists. The results show the characteristics of market demand, current situation, development trend and provide the basis to develop inbound tourism source market in Guangxi. Finally, on the base of the research the writer puts forward some countermeasures to develop inbound tourist source market in Guangxi:(1) Introduction. This chapter is designed to interpret the background, significance, content and way of researching of the paper and propose the framework of the research.(2) Theoretical Basis and Literature Review. The chapter is to analyze the current situation of the research on inbound tourism source market at home and abroad. It also demonstrates the related concepts and disciplinary theories, which gives a reference on certain theories and means.(3). Analysis on the market of the source of the inbound tourists in Guangxi. The chapter will analyze the market of the source of the inbound tourists in Guangxi in detail from the following four aspects:the feature of the total volume, the market characteristics, the consumption situation and the market changes in the source of tourists. The chapter will analyze the market characteristics from seven holds, such as time, space, population, behavior pattern, the interests of the tourism resources and tourist commodities of the tourists, and so on. And it will analyze the consumption situation from the essential features and the structure of the tourists; and it also analyses the changes of the market to reflect the demand features and development trend of the market.(4).The strategies for developing the inbound tourists market in Guangxi. The paper will give the strategies for developing the inbound tourists market in Guangxi on the above basis. According to the paper, we should, in the process of the development, implement the market segment for major promotions with different grade, enhance the publicity and promotion to build the tourism of Guangxi, deepen the regional cooperation to build an accessible tourist area, perfect the frustration to improve the environment quality, cultivate the employees with high-quality to improve the service quality and develop the tourist commodities according to the requirement of the tourists.(5) Conclusion. The conclusion is to be made by analyzing the whole passage.