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The Project Management Of City Residence Development

Posted on:2011-09-26Degree:MasterType:Thesis
Country:ChinaCandidate:D L PuFull Text:PDF
GTID:2249330368977995Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The living quality which people required is raised fast along with the rapid expansion of national economy because people’s income is uninterruptedly increasing now. Especially the contradiction of the need for dwelling houses, it leads to a rapid development for real estate industry. The development of real estate is a complex system process although the national and local government have already promulgated the detailed laws and decrees for the development of real estate. The difficult part is not how to do it but how to do it well. It must be balanced the interests of different sectors. That’s why to earn the satisfaction from customers is not easy.This paper is based on the theory of project management, and making some analyses according to the residential project called Youpin Shangdong. It was completed successfully and owned the silver Tianfu Bei engineering construction prize of 2008. Like:product positioning, quality of products, comprehensive planning, construction site management, deliverables management and quality of service and so on. And those things above will be analyzed and explained in combination of theory and practice from all-dimensional way and multi-angle of view way.The product positioning and comprehensive planning are two Pre-conditions of having succeeded in project. So, this paper also use market analysis tools lirst like SWOT to make an comprehensive planning analysing from region, customer sources, competition objections and so on, then get a conclusion close to marketing requirement.Next, to achieve the purpose of engineering project quality management (or can be said to achieve the purpose of project and make customer satisfied), means to offer a high quality service to customers and other people who are related to project. To build KPI of contractor’s choice, the base of it are analytical hierarchy process and the Fuzzy Synthetic Evaluation Model fuzzy theory.To make sure the purpose of company will be realized, the management of tender quality is efficiently and combinated the conditions and requirement of project and market, It is very important to take all things necessary into consideration all-around, practical, efficient and so on, process detail interpretation and requirement from tenets to real application. After that, it is time to make a plan which is pertinently, high-efficiency and suitable tender files and application methods. In order to lay the foundation for co-operation pleasant.Then, quality of project management depends on how people to do. First, it depends on how contractors and project teams to understand the meaning of quality and the altitude to treat quality. Second, it depends on the professional major skills and management skills of project management teams. Project management teams’ criterion and ability are the key factories of the quality of projects. As for quality of management, the Youpin Shangdong project was construct team-ship first, especially for construction of team culture. In this way, it can develop a hero team while completeing high-quality products within the application of purpose management, process Management, systematic management and so on.About planning management. The Shangdong project through clear up the flow of development, Critical Path Method and Program Evaluation and Review Technique to find the key way to apply administration by different levels, and through IT techniques to supervise and manage. Main parts and relative duty officers can make sense about the process of project, more and more pertinent debug can be applied at once. So, the process of the project is guaranteed. To analyse Shangdong project well, the systems engineering theory and the real example of it are used to illustrate this project from begin to end. The main conflict for each different levels have been found and dealt with before something going wrong, means control project quality from all-around.Hoping to development more and more dwelling houses with high quality which will be accepted by people, in order to contribute our share to the development of society through thinking and summarizing.
Keywords/Search Tags:residential development, reality development, project management, marketing strategy, quality
PDF Full Text Request
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