The Intervention Of Food Safety Risks On TPB Model In Household

Through the research and analysis domestic and abroad, we draw theconclusion that the food safety disposal of family is worried, not only is thegrasp about family safety food disposal far less round-about or regular, butalso the altitude of consumers to family safety food disposal is aloof and lessanxious, furthermore, consumers’ living and family environment do not payenough attention to family safety food disposal. Thus, we presume relativeassumptions, by the theory of TPB we constructed new model for family safetyfood disposal, evaluated consumers’ family safety food disposal, revealedextrusively that the pertinent knowledge of family safety food disposal,consumers’ altitude, subjective norms, perceptional behavior control consist ofthe main basic factors of family safety food disposal, based on which, thispaper structured the system intervening consumers’ family safety fooddisposal, evaluated all kinds of effects of reasonable meddling methods, builttheoretical model, proposed constructive policy for the food safety problemnowadays in our country.The striking point of this paper lies in the research on the behavior,willingness, and effecting influences of consumers’ family safety food disposalcombined with the TPB theory, as well as expanding the TPB theory.Simultaneously, we carried on intervening research of family safety fooddisposal behavior combined with the TPB theory. This lays great significanceon our nation’s family food safety. This system fully compared all the effects ofintervening methods designed, it has reference value to later launching ofrelative intervening experiments. As the research is based merely on amicrocommunity, it can not guarantee the persuasion at all levels, thus, some certain intervening scheme should be modified according to different objects invarious regions.