The Business Strategy Of CB Ltd. On The Development Of Supply Chain Services

Enterprise supply chain services business needs to cooperation with the supply chain upstream and downstream enterprises, service demand start, through to the information flow, capital flow, element flow, product flow control and distribution of supply chain management. The supply chain service basic flow is: the purchase of raw materials to produce semi-finished to form the final product, the product sales network will eventually manufactured goods to consumers. These links will be suppliers, manufacturers, distributors, retailers and other together, eventually forming a whole supply chain network structure.Like many of the world’s top500enterprises, many enterprises have been gradually began to focus on their core business, rather than core business outsourcing to have the advantage of the company to complete. CB company as to undertake non core business supply chain management service provider, to give full play to the advantage of the resources, will have its own supply chain network, professional supply chain management business team, advanced information systems, a strong financial support and other enterprises benign resources for effective integration, for customers to provide set procurement, import and export customs clearance services, international procurement services, distribution services, domestic supply chain and distribution processing services, free trade supply chain platform service, supplier inventory management services, financial services of supply chain, supply chain solutions advisory services is a one-stop integrated supply chain service system, thus leading the supply chain upstream and downstream enterprises and CB company to reach the long-term stable cooperative alliance, make the supply chain upstream and downstream enterprises to obtain dynamic collaborative development, to make the whole supply chain to maximize the benefits.Based on the Chinese supply chain service industry development overview of the whole supply chain services, combined with the unique features and the development goal of CB company supply chain service development present situation carries on the system analysis, application development of enterprise external environment and internal environment analysis of the macro and micro analysis framework and pointed out the CB Corporation supply chain service problems. Based on the basic theory of supply chain services from the updated business philosophy, the establishment of the company to expand the brand supply chain, supply chain mode of service innovation, the establishment of internal control mechanism, improve the internal management system five respects put forward CB company supply chain services business strategy. The conclusion of this paper is not only beneficial to enrich the theory of supply chain service awareness, to supply chain services business development also has certain practical inspiration.