| In recent years, automobile industry has been booming on domestic market. Based on this civil background,Volkswagen Group has gradually expended its market share in china. Volkswagen FAW Engine (Dalian) Co., Ltd., with Volkswagen Group and FAW Group as both of his shareholders, has been occupying a substantial position as a young man within the automobile component industry. Both of the sales volumes and profits have been climbing steadily since our plant was first put into operation in2007.Along with China automobile industry becomes mature, it also faces fierce competition. Those highly qualified talents are treasured as soft power by most competitors in automobile industry. The talents base which the Company has piled up for years from the date of establishment is getting along with severe impact from the outer Market. Further more, the wide range of technical workers in the Company are even facing the risks of loss due to the negative influence of domestic labor shortage in recent years. Along with gradual improvement of employee maturity, those demands of most employees against internal and external incentive policies change all the time.In such a context, it is aimed in this paper that we have to get a clear view of defects in the talents incentive area through realistic analysis of HR management issues in the Company. Combined with incentive theories, there are also practical trials to find points to be optimized in incentive policies. Several effective incentive measures are going to be carry out due to business reality of the Company and practical needs of employees of all rankings, in order to attract and retain employees. It’s also expected that some measures in this paper could play a role for other HR practitioners while realizing their optimization in incentive policies. |
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