Cloud Model Based On Evaluation Of The Competitiveness Of Dalian Cruises Homeport

Modern cruise industry originated in North America, was born in the 1960s and it has been developed into a comprehensive tourism product which is a set of traffic, entertainment, shopping, accommodation, dining, fitness in one, known as the "floating resorts". As the United States and European market is saturated, the cruise companies begin to contend for Asian market. Forecast according to authoritative organization, China will become the largest destination for cruise in the world by 2020. Among the Chinese mainland ports, there are many cities which begin to construct and be about to construct cruise homeport, because, when a port city is positioned as a cruise homeport, the significance of a cruise homeport on the region’s economic development will be greatly affected. Therefore, developing Cruise Economy, establishing cruise homeport and promoting the competitiveness of cruise homeport has great significance to the economic development of Dalian.Nowadays the cruise industry has a strong driving force to drive the development of tourism and related industries, and has formed a variety of industries with good prospects for development. Along with the development of market economy in China, world shipping structure changes, as well as the concept of port function and constantly updated, it is necessary to research the competitiveness of cruise home port. It is not only related to cruise homeport of their own survival, but also involves China’s national economy to some extent, therefore, it has important and practical significance in this issue of how to evaluate the competitiveness of cruise homeport exactly, reasonable and scientifically.According to the analysis on the currency of Dalian cruise homeport and the market potentiality of cruise tourism development, this paper has established a more reasonable, scientific and feasible evaluation index system, combined with the analysis on the current situation of main competitors of Tianjin and Qingdao in China.It uses comprehensive evaluation method based on cloud model to evaluate the competitiveness of cruise homeport, finding its advantages and disadvantages in the process of competitiveness. In this way, it will make the future development strategy of Dalian cruise homeport position in the objective assessment of the above, and it can also give full play to its advantages in the competition factor, and to provide strategic direction for its development.