Design And Implementation Of The Course" Marketing Practice" Of Higher Vocational Colleges

Our government is vigorously promoting the construction and reform of higher vocational education, striving to cultivate a large number of talents with high quality and high skills. Nowadays, marketing technology is applied extensively,"Marketing Practice" course is also opened widely in some universities. But at present, a number of higher vocational colleges still adopt the traditional teaching mode, which fails to highlight the occupational characteristics, leading a certain gap between the practical skills and enterprise demand. Therefore, it’s necessary to explore a curriculum construction mode based on working process.The paper is constituted from the summary of a research project, which is the fifth project of Sichuan Vocational and Technical College of Communications, the national demonstration school. The thesis introduces the background of the selected topic, the contents and structure; explains some basic concepts such as higher vocational education, working process, excellent courses, project management and resource library of enterprise production, etc. The thesis also designs the project content, project managers, project progress and other aspects with the project management method. Based on the idea of working process of the curriculum construction, it makes a comprehensive exposition on the key issues of research and design methods, such as curriculum orientation, curriculum content and teaching method, curriculum planning, teaching program, teaching organization mode, student evaluation system, controlling and evaluation of teaching quality, resource library of enterprise production of the course"Marketing Practice". Finally, network learning and management can be implemented with the help of perfect excellent courses network platform.Through research and construction, this course has been developed as a standardized curriculum system and a set of useful resources based on working process. Along the way, an online learning platform and an excellent course are set, which are widely used by students as well as referred, extended by some colleges.