The Bank Of China, Ordos City, Corporate Finance Business To Carry Out The Present Situation And Countermeasure Research

Corporate banking refers to the general term of the commercial banks provide financial services to institutional clients of the corporate entities, government agencies, financial institutions and a variety of legal organizations. With the development of the domestic reform of commercial banks and banking, commercial banks, corporate finance business from the traditional deposit and loan business to a comprehensive corporate banking, corporate banking as an important business of commercial banks, commercial main business of the bank and the main source of income is the subject and the basis of the development of banking business, consolidate and promote the comprehensive development of the company’s business is essential for the sustainable development of the bank. Occupies an important position in the management of commercial banks, commercial banks main sources of profit contribution.As China’s financial markets increasingly open China’s financial institutions will be the Provisional powerful opponents, more competitive, especially in the fight to the company’s business market share, joint-stock banks is bound to the development of the market share, to expand the strength of credit means to compete for market. To be sure, the result of competition will be the re-segmentation of the customer market. Therefore, how to consolidate and expand the company’s business market share to become a major issue facing the state-owned commercial banks. Ordos Branch of Bank of China as one of the key areas of Inner Mongolia Autonomous Region of state-owned commercial banks, further innovation, to seek an effective strategy for the development of corporate banking, with great significance.Start from the analysis of the operation of the financial business of the Bank of China Ordos Branch, asked the company’s financial business areas necessary to carry out marketing research topics. In-depth analysis to carry out the marketing environment in terms of macroeconomic, financial, environment, competition within the industry position on the financial operations of the Bank of China branch in Ordos City, summed up the combined effects of external factors on the Chinese the Ordos branch of the Bank’s financial businesses; subsequent Bank of China Ordos Branch of internal management, marketing strategy,marketing skills, product mix, risk control, account manager, institutional building, specific and feasible implementation plan and marketing analysis, the development of the Chinese the Ordos branch of the Bank’s financial business strategy.