Study On Enterprise Culture Construction Of Shanxi Highway Service Area Management Company

The importance of cultural construction in business management and developing process is more and more Significent. So it is highway management enterprise. Enterprise culture construction is the way to improve ability of enterprises and employees, increase the inner cohesion and enhance the core competitiveness for enterprises’long-term development. Now the highway management enterprises are facing a great and realistic challenge that how to build excellent enterprise culture with the goal of maximizing the enterprises’ value and public service.Taking enterprise culture construction of Service Area Management Company (SAMC) in Shanxi Highway Group as the research object, this article adopts questionnaire and interview methods to survey, analyzing with methods of qualitative analysis and case study, After the form of a questionnaire, comparison of the data, the user visited, to find the main problems of culture construction and point out the causes of these problems. The main problems of culture construction in SAMC are as follows:(1) material culture construction with uncertain topic and insufficient innovation;(2) institutional culture construction with the problems that no one undertakes responsibility, lacking investment, leaders shirk responsibility, making decisions slowly, implementation power is weak, and so on;(3) spiritual culture construction with the incomplete system, employees have little identity for the company because of understanding enterprise spirit not enough. If these problems were unsolved, it would have difficulties to build enterprise culture construction. For solving above problems, by using some design methods, the culture construction program of SAMC is designed from the material culture, institutional culture and spiritual culture. Then, guiding ideology, basic methods and principles and steps of implementation, as well as the safeguards are proposed.By researching of a typical highway management enterprise such as SAMC in Shanxi Highway Group, this article designs an enterprise culture construction program and implementation safeguards for SAMC. It is of great significance to improve the management and core competence to promote the sustainable development of SAMC. The research work of this article has certain guiding sense.