| With the global economic integration and the wide application of internet technology,the form of competition has also undergone a profound evolution. To remain the continuingdevelopment, enterprises must further consolidate and establish their own competitiveadvantage, and transformation and upgrading are becoming the main means to establish anew competitive advantage.In recent years, building and decorating industry ushered in a period of rapid growth andhas developed into one of the important industries in the national economic system. Buildingdecoration enterprise are faced both opportunities and challenges. In the external environment,labor costs rise, plus taxes and higher engineering margin is too high and long-termwithholding of the billing cycle is too long, The profitability of the architectural decorationprojects capacity continues to decline; in the internal management of enterprises, operatinglevel is low, and the development of the leading construction technology is slow. All thesefactors have severely restricted the development of enterprises of building decoration, whichmust complete the transformation and upgrading to gain a new competitive advantage.This paper reviewed the theory of the transformation and upgrading (the theory of firmboundaries, technological innovation theory and the core competence theory), and built aanalysis framework of decoration enterprise strategy of transformation and upgrading; thenreviewed the history of transformation and upgrading of the decoration enterprise, which isin contrast with the industry benchmark enterprise; at last, some conclusions were drawn,which may have certain reference significance for sustainable development of enterprises ofthe modern architectural decoration. |
