Study On The Development Strategy Of Henan Mobile Telemarketing

As a popular mode of marketing in recent years, telemarketing with its low-cost high-yield significant features, more and more popular in China, and is widely applied to areas such as telecommunications, insurance, banking, many modern enterprises to adopt the most direct,the most convenient and more efficient marketing. However, we must recognize that telemarketing is a double-edged sword, no planning, inappropriate use, the enterprise will invest huge cost benefit meager, and even caused a revulsion of consumers and lead to complaints. Therefore, the need for a telemarketing strategies to meet the business development strategy to guide the rational and orderly conduct of telemarketing work.In this paper, through the course of development of the telemarketing application and the value created by the importance of the argument telemarketing modern telecommunications enterprises, the use of PEST and SWOT-depth analysis of mining affect the development of Henan Mobile phone marketing a variety of external factors, to find out where the core strengths of Henan Mobile telemarketing development, combined with the positioning of the development strategy of China Mobile proposed Henan Mobile telemarketing strategies for future development.