| Recent years, the superior bad discard process of real estate enterprise’s isfaster.How to reduce and control the project cost,control enterprise operating risksand enhance competitiveness through the enterprise comprehensive controls andcollaborative operation,will become the key and difficult of real estate in businessoperation management.Enterprise and the competition between the enterprises musteventually embodied in the offer of products and services.And the competitiveness ofenterprise products and services depends largely on operation managementperformance:how to reduce cost,quality control,ensure time and provide personalizedservice. After successful transformation, Changsha hua rhyme real estate developmentCo.,Ltd is about to enter the growing stage of business development, which putsforward the requirements of urgency in overall management of the specification,especially in the enterprise operation and management.For detail in expounding the optimized design of operation management systemin Changsha hua rhyme real estate development Co.,Ltd, this article begins fromliterature theory research,and detailed analysis the existing problems of Changsha huarhyme real estate development Co.,Ltd from three aspects: strategic developmenttarget, organization structure and business processes after expounding the relatedresearch status of real estate enterprises, operation management theory and researchactuality and operation management system related theory,then further analysis thenecessity of optimized design in company operation management system.Based onthis, around three themes of business operation:strategy,organization and process, thearticle puts forward an optimizing design scheme of operation management system inChangsha hua rhyme real estate development Co.,Ltd: for strategy, on the basis of theSWOT analysis of Changsha hua rhyme real estate development Co.,Ltd, this articlemakes a design of operating strategy, for organizations, this article provides theappropriate protection for achieving operating strategy through making a design ofOrganizational structure and departmental responsibilities, for processes, withcombination of Changsha hua rhyme real estate development Co.,Ltd, the articlepractices hierarchical classification of business processes according to the ValueChain of Changsha hua rhyme real estate development Co.,Ltd, establishing thebusiness process systems and operational performance evaluation system.Finally,the article puts forward the running scheme for the new operation management system ofChangsha hua rhyme real estate development Co., providing implementation steps forthe new operation management system,and puts forward the relevant countermeasuresof the risks which the new operation management system will facing when running.This paper research results will have great theoretical significance and practicalsignificance.First of all,the research of real estate operation management system,especially investigating the internal control system,business process and systemcontrol relationship under the operation management system,will become the commonand concern topic of the real estate industry.Furthermore,it is good to the existingoperation management work of Changsha hua rhyme real estate development Co.,Ltd,and helps to improve the company’s core competitiveness.Besides,this researchalso will allow Changsha hua rhyme real estate development Co.,Ltd to have correctknowledge,in-depth discussion in operation management and establish a newoperation management system before formulating new rhymes real estate developmentstrategy,which must conduce to play the guidance and regulation function on strategicplanning of Changsha hua rhyme real estate development Co., Ltd in the futurecompany different ground project operation for the healthy development. |
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