Researh On Guangxi Tourism Brand Promotion

The beautiful Guangxi Zhuang Autonomous Region has been richly endowed by nature in tourism resources. As an underdeveloped area, energetically developing the tourism industry is a sustainable and inevitable road for the economic development of Guangxi. In recent years, many tourism brands are created in Guangxi. As China-ASEAN Free Trade Area had been formally built in2010, potential tourists have increased sharply while the problem of intercultural communication has arisen. Facing so many tourists who have different languages and cultures, what kinds of communication means can make the brand popularization come true efficiently and attract large tourists from home and abroad is a problem for Guangxi tourism industry. To solve this problem is just the purpose of this paper.Using Journalism and Communication as theoretical basis and combining the knowledge of Tourism, Marketing science, Social science, Psychology and other disciplines, this paper does research on Guangxi Zhuang Autonomous Region with literature analysis, case study and questionnaire survey. Through analyzing cases of tourism brand promotion, we find the conclusion that image can show the beautiful natural sceneries, transmit characteristics of ethnic culture and promote tourist consumption of Guangxi. Also image communication can effectively promote tourism brands. In addition, this paper explores the possible negative questions in image communication, and then presents a solution in order to give some suggestions to Guangxi and other provinces to promote tourism brands.