Font Size: a A A

Guangxi Mobile In The Mobile Internet Age Enterprise Culture Construction Strategy Research

Posted on:2013-01-03Degree:MasterType:Thesis
Country:ChinaCandidate:Y ZhangFull Text:PDF
GTID:2249330374499024Subject:Business Administration
Abstract/Summary:PDF Full Text Request
In early2009, the ministry of industry and information to China mobile, China telecom, China unicom and the three telecommunications operator issued3G licences and marks the communications industry of guangxi entered mobile Internet age. Just more than two years, the three big operators situation,3G business has become a new hotspot of telecommunications services, with3G business for basic Internet application is come.In the mobile Internet times, Guangxi mobile enterprise must will culture soft power as the core competitiveness of ascension is an important part. Because outside environment change, Guangxi mobile must according to outside environment change in our path in strategic adjustment, and the enterprise strategic adjustment of the requirements and promote the enterprise culture construction, ensure enterprise strategic smooth landing.This article focuses on the mobile Internet age of guangxi in the mobile of the construction of enterprise culture influence, through the competitive model of cultural value, this paper explores mobile Internet age mobile enterprise culture of guangxi with new problems, it is concluded that the movement of the construction of enterprise culture in three key and strategies:incentive strategy, be born strategy, improve the strategy. And then, from the human point of view, trying to explore how to motivate their vigor, make the staff positive stimulating, construct the model T personnel training platform, and application\"culture be born channe\" enterprise culture theory discusses the strategy of be born, and finally into the overall quality management should be followed by the scientific program-\" PDCA\", to the enterprise culture of ascension, makes a deep analysis of the way, put forward the enterprise culture has risen in a spiral point of view.
Keywords/Search Tags:Guangxi mobile, mobile internet, enterprise culture
PDF Full Text Request
Related items