Study On Enterprise Culture Construction In The Business Bank Of Our Country

Since the accession to the WTO, the Chinese commercial banks to the external businessenvironment has undergone great changes, the bank’s management is facing unprecedentedopportunities and challenges, and also a greater challenge and higher demands on the ability ofcommercial banks to respond to market changes. In fact, commercial banks are experiencing theculture from the traditional prudent for the internal management of passive, active cultural shift tocustomer-centric, market-oriented. China’s commercial banks are undergoing a cultural change.Commercial bank corporate culture change to promote the commercial bank’s own innovation andchange. In this sense, the reform of China’s commercial banks is not just the change of governancemechanisms, more importantly, corporate culture change. In the financial industry, the increasinghomogenization of products and services today, only the culture and the brand is the commercialbanks to differentiate the source of competitiveness. Chinese commercial bank building ofenterprise culture is the need to shape the bank’s core competitiveness, the need to enhance thebrand value of the commercial banks, commercial banks gather talents, improve the managementlevel of need. In this paper, the theory of corporate culture at home and abroad recognized by theinduction sorting, from the reality of domestic commercial banks, research information, combinedwith China’s current reality of the situation and financial ecological environment, organization andmanagement of internal banks all aspects of internal and external corporate culture construction, adetailed analysis of the system, and proposed the building of ideas and methods in order to establishthe social position in the banking business, market positioning and development direction toenhance the ability to integrate resources of domestic banks, and enhance market competitiveness.