A Study On The Evaluation On Recreation Value And Its Influence Factors Of Orange Islet Based On Contingent Valuation Method

Evaluation of the leisure values for the scenic spot of natural resources protection, planning and management (such as protective maintenance into the cost) to provide the scientific basis; At the same time, leisure values of the assessment results but also as a tourist destination for the price of the long, can also auxiliary distribution between different stakeholders of the resources protection budget and recreation earnings, and is one of the effective tourism development cost-benefit analysis foundation. Because at present domestic to scenic spot leisure values in charge of the research on more scenic spot, and free tickets to the nature of the scenic area of the city park leisure values very little research this study, we choose to have a city park nature of capital changsha Orange Islet scenic area as evaluation objects, the application of CVM (conditional value evaluation method) to evaluate the recreation, so as to provide reference for the related after research, while at the same time for the government to formulate relevant scenic spot after policy provides the reference.This study Orange Islet scenic spot with the actual situation of the design CVM questionnaire, and on November1,2011to November30, the encounter to scenic sample interview-based survey questionnaire, and the issue of online questionnaire were recycled600, of which the effective questionnaire was556, the effective rate was92.7%. EXCEL software SPSS and recovery of data for analysis, that of the sample WTP weighted average is52.21yuan/people, multiplied by2011Orange Islet scenic tourist total3.7million person-time, work out2011Orange Islet scenic spot of total leisure values for193million yuan. Through the variables and WTP variables related analysis the influence factors of personal WTP including guest source area, tourists sex, occupation, economic level; Through the and other scenic spot of leisure values contrast research, points out the CVM application about WTP ask error; Finally draw the total leisure values of the relationship figure factors. If you want to collect tickets, this investigation, the median value$20can be used as reference price.