| Over the last decade, e-commerce industry fueled up in rapid way, it is increasinglychanging the production and lifestyle of the people, penetrating every corner in today’s society.The rise and prosperity of E-Commerce businesses, like360buy, Newegg, let people witnessthe great hope of B2C model, and also spark their research interest in the B2C business model.However, the rapid development made the B2C e-commerce businesses face more intensecompetition, which results a growing number3of B2C e-commerce businesses to beeliminated. In this context, the study of competition of B2C e-commerce businesses hasbecome an urgent need for the focus of attention.Within the study, the B2C e-commerce ecosystem is described and analyzed from theperspective of ecological theory firstly. And then introduces the concepts and methods ofecological niche especially and analyzes the relationship between the B2C e-commercebusinesses intuitively, which provides a theoretical basis for the establishment of thecompetitiveness model of B2C e-commerce businesses. The B2C e-commerce businessescompetitiveness model is designed based on ecological niche theory,and the extent of thecompetitiveness of the B2C e-commerce businesses is determined from the6dimensions0freliability, empathy, responsiveness, simplicity, assurance and tangibility respectively,clearing the corresponding evaluation indicators and methods,achieving the quantification ofB2C e-commerce enterprise competitiveness,and the model is analyzed empirically.Based on ecological niche theory which is designed from the6dimensions of reliability,empathy, responsiveness, simplicity, assurance and tangibility, and with adding thedetermination of the method of niche overlap, this study demonstrated that the B2Ce-commerce enterprise competitiveness model can measures the competitiveness of the B2Ce-commerce businesses comprehensively, and thus proves the operability and accuracy of theevaluation model. |
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