The Study On Manufacturer Business Model Innovation Which Based On Bounded Logistics Park

As the aggressive development of globalization, information technology enhancing and diversity of consumer’s living ways, the world economy changes enormously. Competition, nowadays, exists not only in the individual field of technology, product, human resources and marketing, but also grows onto a deeper criterion of "business models". Chinese enterprises, especially manufacturer, which are experiencing an unprecedented reforming period, irreversibly face competition up to the level of "business models". In order to keep and promote their own competitive advantages, to explore and establish innovative models becomes quite a need for those companies.As to Chinese Opening and Reform and national conditions, Bounded Logistics Park is developed and extended out of policies of Economy Develop Zone, Free Trade Zone, Export Processing Zone, whose most advantageous characteristic lies in the policy of "Outside the Customs and Within the Territory", which means cargo transported into the Bounded Park equals exported out. With this policy, enterprises actually can do international trading, purchasing, processing and etc. Learning more about its policy and practices, more and more companies now starts innovation of business models out of the Bounded Logistic parks. Based on business model and its innovation theory, and under the manufacturing industry practical circumstance, this article by presenting company A, will try to explore innovative business model based on Chinese Bounded Logistics Park.By researching inner and outside environment, market, consumer and competitors situation, also analyzing major business models for manufacturing enterprises and their concerned model innovation cases, Company A decides to make full use of Bounded Logistics Park policy to carry on with its business model innovation in order to promote company’s own competitive advantage, the details are as following,Leaving producing process to domestic suppliers; strengthening R&D and market exploitation ability, locating purchase and logistics centers in the Bounded Logistics Parks and cooperating with third party logistic operators for immediate delivery after processing, Company A finally upgrade its business model to the one of lower costs, higher efficiency and better service successfully, thus to promote its competitive advantage completely. Through the research of company A’s model innovation, this paper will demonstrate why companies shall avoid straightforward and confronting competition, but to seek creative, develop, and model innovation to win the initiative opportunities in the violent market competitions. Obviously Bounded Logistic Zone will become a pleasant developing platform for enterprise to explore business model innovation and believe more and more companies will study to apply.At the end, the author also proposes discussions about the concerned issues that should be paid attention to of business models innovation for manufacturing industries.