The Research On The Business Model Of Logistics Park Based On Industrial Clusters

From the previous studies of view, it has not the literature study specifically forthe business model of the logistics parks of industrial clusters. However, it has somestudies on the formation and planning of the logistics parks of industrial clusters,and the studies on the business model of the system about other industries (such asnetworking, logistics public information platform, etc.). Given the current emphasison the business model of the academic and business community, and its importantrole to promote regional economic development, this paper study the system of thebusiness model.Firstly, this paper describes the industrial clusters, social capital and value chaintheory, and gives the new meaning to the logistics parks of industrial clusters;Secondly, on the basis of systematic analysis of the internal and external influences,this paper thinks that the operation of the business model is a form of managementand innovation to the logistics, information flow, value flow, capital flow andbusiness flow. Again, analyzing the key factors of business models by the quantitativemethods and case studies, and obtaining the key factors and indicators by thereliability, mean and factor analysis. Moreover, this paper studies the case ofGuangzhou LN logistics park, to illustrate the importance and practical of keyinfluencing factors. Finally, the development strategy of the business model are givenin this paper.The results of this study are as follows: the key factors of logistics park ofindustrial cluster’s business model are logistics, information flow, value flow, capitalflow and business flow. The highest degree of impact indicators are the perfect ofbasic condition, the service quality and transmission efficiency of information, thetrust and cooperation mechanism between enterprises, the proportion of operatingexpenditure in the total income and the commodity circulation. In addition, themanagement of value chain is the core content of commercial operation mode. Theformation and movement of social capital is becoming increasingly important in thelogistics parks of industrial clusters. Therefore, the operation and management shouldpay attention to the innovation of business model.