Supermarket Fruit And Vegetable Supply Chain Risk Control Research

Fruit and vegetable supply chain in China generates a variety of issues, which not only diminishes the enthusiasm of enterprises in each point of the chain, but threatens consumers’ economic interests and their physical and mental health. The crucial points of research in risk control of fruit and vegetable supply chain in supermarkets are based on the disadvantageous factors in its operation with supermarkets as sales end. Its purpose is to improve the recognition of risks by enterprises in each point of fruit and vegetable supply chain in supermarkets, helping them recognize risks more effectively, and to take effective measures to control risks. In this way, it promotes the efficiency and reliability of the operation in the supply chain, and guarantees their quality and consumers’interests. Firstly, the thesis defines fruit and vegetable supply chain and its risks, concludes its traits and problems and classifies its risks. Secondly, from the macroscopic and microscopic view, the risk factors are analyzed in the supply chain of fruits and vegetables, by which the assessment system of risks is accordingly designed---to evaluate and analyze these two respects with fuzzy comprehensive evaluation. According to the analyzed result, the two risk control modes are constructed, the operation of modes is expounded in detail, and the concrete control measures are proposed in terms of various risks. Eventually, the thesis illustrates two supermarkets as empirical in Jiaxing City, analyzing the risk control systems in the fruit and vegetable supply chain and verifying the feasibility of the construction.