The Countermeasures Research On Performance Improvement Of Enterprise Product Design Knowledge Management

With the rapid development of global economic integration, as well as the graduallyenlargement of international competitive pressure, domestic enterprises are confronted withunprecedented challenges. The competition among enterprises has been shifted from resourcereserves to the stock of knowledge, which makes knowledge the important way for enterprisesto advance toward internationalization and have a place in the fierce market competition. As aknowledge-intensive activity, the product design work starves for efficient knowledgemanagement approach to guide the design effort, and improve the industry competition abilityof enterprises. The effective product design knowledge management will improve thedesigner’ efficiency and product quality to a large extend. This will also do a great help tooptimize enterprise knowledge management mechanism and improve product designcompetitiveness among enterprises.Based on a large number of literatures on product design and knowledge managementtheory, this dissertation build a conceptual model to illustrate influencing factors of productdesign knowledge management. By applying the analytic hierarchy process method, thearticle clarifies the key factors that influence performance improvement of enterprise productdesign knowledge management. The key factors are divided into3hierarchies: corporatepersonnel factors, corporate internal factors as well as corporate external factors. On the basisof the defined performance connotation of product design knowledge management, the thesisanalyzed enterprise performance in3different dimensions, which includes economic benefit,core competence, and differed value.On that basis, the theoretical analysis method is used to analyze the mechanism of actionof the key factors, and assumptions are proposed basing on the analyzing result. Byconstructing the structural equation model, getting relevant data through questionnaires, andthe use of the SPSS16.0and AMOS7.0to inspect the relevant data, the enterprise productdesign and performance of knowledge management model are eventually established. At last,the proposal that based on different influencing factors is proposed to enhance the enterpriseproduct design and performance of knowledge management. This could be helpful to speedup domestic enterprise product design knowledge management and provide a reference for theoretical research and practical application...