Research On The Evaluation Of Tpurist Satisfaction Based On Triangular Fuzzy Number

With the advent of the era of mass tourism, people’s awareness of travelling isgrowing, so new demands and challenges of the tourism industry are put forward.People are no longer satisfied with mere sightseeing tour, but also pursuit to be themain participants of the tourism activities. The tourist attractions are the places wheretourism activities are carried out. Therefore, how to improve satisfaction of thetourists is crucial to expand the tourist market. It has a great significance to offer thetourists satisfied experience from the perspective of tourists, to improve the strengthof tourist attractions, to focus on the value of the tourists’ satisfaction for the strategicdevelopment of the tourist attractions and the innovation of tourism products.This thesis chooses Lu Shan Tourist Attractions as the empirical study, andcombines geography, tourism, psychology and other interdisciplinary research toexplore the evaluation of the tourists on Lu Shan Tourist Attractions satisfaction andrelated measures for the different levels of satisfaction. In this study, the data areobtained by a questionnaire, combined with qualitative research and quantitativeresearch techniques, and the statistical software like SPSS16.O and Excel is also usedfor the statistical analysis. As the analysis of overall satisfaction shows, the numberabove satisfied evaluation accounts for54%(including satisfied and very satisfied),the one following satisfied evaluation accounts for2.5%(not satisfied and verydissatisfied), the general evaluation accounts for43.5%. Therefore, tourists’evaluation of Lu Shan Tourist Attractions is overall with satisfaction. In terms of thevisitors’ wishes of revisiting,51.8%of visitors are willing to revisit (including thewilling and willing very much),21%of visitors do not want to revisit (including theones do not want to, and very reluctant),27.1%of visitors do not care. Thisconclusion is consistent with the overall satisfaction. Therefore, visitors are willing torevisit Lu Shan Tourist Attractions primarily. From the willingness to recommend,61.6%of visitors are willing to recommend Lu Shan to others (including the willingand willing very much),9.6%of visitors are unwilling to recommend (includingunwilling and very reluctant), and28.9%of visitors do not care. In summary, most ofthe tourists on the tour of Lu Shan are satisfied and willing to revisit and recommendto others. Through the four points figure model analysis,“accommodation, catering andshopping” fall within the quadrant that needs improvement; the “infrastructure” fallsin the quadrant with advantage, which needs to keep its development;“tourist price”falls within the buffer quadrant, in which the factor weights and score are not high,then it can be solved in a slow step;“internal transport, tourism resources” fall withinthe quadrant that does not need to invest too much efforts and resources, in which thefactors weight is low, satisfaction is high. Tourism resource is natural, and the touristattractions can get the visitors’ recognition just by maintaining the existing landscapenot damaged.“Internal traffic” has got the visitors’ recognition, and it is in low weight,so it needn’t be taken into account temporarily. The sort of satisfaction factor on LuShan Tourist Attractions goes like this: tourism resources> internal transport>infrastructure> tourist price> accommodation, catering and shopping. Through theregression analysis of the five factors, the order of important degree isaccommodation, catering and shopping> tourism resources> infrastructure> internaltransport> tourist price. According to different degrees of the tourists’ satisfaction,the author will put forward some countermeasures to improve the satisfaction oftourists in Lu Shan Tourist Attraction.