The Dilemma And Strategic Transition Of Trading With Taiwan To Xiamen Dadeng

Firstly, this paper reviews ECFA and the history and present situation of tradingwith Taiwan in Dadeng Island, and points that as the signing and taking effect ofECFA, the barriers of import goods from Taiwan will be deducted, the tax advantagesof Taiwan goods trading market in Dadeng will go slowly, and this market will facemuch more competition. Taiwan goods trading market must find a new way tooperate. Then, we analysis the outside strategy environment of Taiwan goods tradingmarket, and use SWOT method to analysis its inside resource environment. Then,based on the analysis of preceding text, we propose that transform the Taiwan goodstrading market from a single trading market to a shopping theme market of Taiwangoods contain functions like shopping, travelling, relaxation and trading. At last, wepropose implement principles and key points of this strategy, and state implementmeasures of strategy deeply from six aspects below: organization structure, leaders,marketing measures, operating measures, human resource measures and financialmeasures.