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Study On The Development Strategy Of The Optical Valley Electromechanical Co., Ltd.

Posted on:2013-10-16Degree:MasterType:Thesis
Country:ChinaCandidate:D Y ZhaoFull Text:PDF
GTID:2249330392957030Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The division of a company is the company strategy contraction form, companies seekto maximize enterprise value, accelerate the development of an effective form of capitaloperation. The Optics Valley Electrical Company shares a new small and mediumenterprises is a the FiberHome strategic contraction demerged. In this paper, the the OpticsValley Electrical Company how to use existing resources to the development of scientificdevelopment strategy.This paper describes the basic of Optics Valley Electrical Company, and use ofstrategic management theory and methods to conduct analysis of the the Optics Valleyelectromechanical company’s actual situation. Analysis of the Optics Valleyelectromechanical company from FiberHome discrete business strategy. The paperanalyzes the three aspects of the macroeconomic environment, industry, and marketenvironment. In the analysis of the industrial environment, the main analysis of some ofthe features of the sheet metal industry, development prospects and trends of the currentsituation as well as the sheet metal industry. Analysis of external factors EFE matrixmethod.Aspects of major marketing capabilities, production capacity, organization andhuman resource situation in the analysis of the internal environment. And analysisfocusing on corporate financing capacity. In this paper, the the SWOT strategy matrixanalysis of the Optical Valley electromechanical detailed research. According to thecorporate environment, combined with their own advantages and disadvantages, WO, SO,WT, ST strategic and specific analysis.Subsequently established the Optics Valleyelectromechanical5year strategic development objectives, and based on the aboveanalysis of the status of Optics Valley electromechanical proposed specific measures ofcorporate strategy.
Keywords/Search Tags:Corporate strategy, SWOT analysis, Strategy choice
PDF Full Text Request
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