The Study On Small And Medium-Sized Enterprise Development Strategy In Anhui Province

Numerous small and medium-sized enterprises in our country, the whole society to promote and become an important force in the development of national economy. Also, small and medium-sized enterprises in anhui province for the province’s economic development has played a very important role. And how to make small and medium-sized enterprises in anhui province has a good development, maintain the market competitiveness, and it shows the importance of development strategy. Development strategy in the development of small and medium-sized enterprises in the process of each step, choose the appropriate development strategy is the enterprise get twice the result with half the effort. Therefore, study the development strategy of small and medium-sized enterprises there is a certain practical significance.Based on the specific research object, small and medium-sized enterprises in anhui province were studied. Starting from the background of the current situation of the development of small and medium-sized enterprises in anhui province, to explore in a competitive market environment, the anhui province small and medium-sized enterprises how to implement the feasible development strategy. First of all, small and medium-sized enterprises in anhui province, the questionnaire survey to get the relevant data. Secondly, through the research to the data for data analysis, the present situation of the development of small and medium-sized enterprises in anhui province and the existing problems were expounded in detail. And analysis of the development of small and medium-sized enterprises of zhejiang and jiangsu strategic mode, using the experience of its development, the future development of the small and medium-sized enterprises in anhui province has certain enlightenment. Then, using the SWOT matrix analysis method, summarizes the advantages and disadvantages of small and medium-sized enterprises in anhui province development strategy.Finally, according to the overall situation and characteristics of social and economic development in anhui province and the factors restricting the development of small and medium-sized enterprises in anhui province, in view of the main problems of the development of small and medium-sized enterprises in anhui province such as financing problem, technology innovation, production management, marketing and government support puts forward the countermeasures and Suggestions.