Research On The Portfolio Decision-making For New Products Developing

The new products developing is a complicate activity. Because the different situation of market which the enterprise is facing and the difference resources possessed by various companies, in order to meet the requirement of target market, and enlarge the sales, and decentralize the risks, and increase profits, an enterprise generally operates several coteries of products. How to make the portfolio of new products in assortment and quantity well is critical for the enterprise’s success in operating, under this circumstance.This dissertation is based on the portfolio decision-making of new products in assortment and quantity and research how to obtain the best solution of high economic effects and low developing risks under the resource restrict. This dissertation focuses on researches on evaluating index system of economic effect and developing risks analysis for new products developing, and researches on the screening of alternatives for new products developing, and researches on the portfolio of different alternatives etc.The valuation of this dissertation lies on:one hand, from the theoretics to analyze and deeply research the portfolio decision-making of new products developing; on the other hand, to construct the model of the screening of alternatives for new products developing and the model of portfolio decision-making of new products, which provide the idea and guideline for the enterprise practices.The main contents of this dissertation are the three following aspects:First, from the analysis and understanding of the relative concept about decision-making for new products developing, this dissertation puts forward the concept and process of new products developing, and analyzes the processes and features of decision-making for new products developing. On this basis, this dissertation analyzes the solution for portfolio decision-making of new products.Second, it is analysis on solution of portfolio decision-making for new products developing. According to the significance and principle of establishing model, the dissertation construct the model of screening alternatives for new products developing, and describe the general thinking and process. On the basis of the above analysis, the dissertation constructs evaluating index system of economic effect and developing risks analysis for new products developing. Using the AHP and Fuzzy Comprehensive Evaluation Method, the dissertation calculates the results of all alternatives" economic effect and developing risks for new products developing. Based on the results, the dissertation makes screening of alternatives under the model of BCG matrix of proposal for new products developing. At last, based on the results of screening, the dissertation constructs the Linear Programming Model, and obtain the best combination under the resource restrict.The third, case analysis. A specific case is given to construct the evaluating index system of screening and make use of the BCG matrix model to screen the alternatives, and establish the Linear Programming Model of portfolio decision-making for new products developing.By the end of the paper, the main results and conclusions, the major contributions and limitations and required work for further research are summarized.