Liaoning Yingkou City "East Side World" The Image Of The Real Estate Project Design And Management Research

Real estate development as the current hot industry，Subjected to the extensive concernof the society. Real estate image design and management as the real estate industrydevelopment process produces a new item image display method, by the industry manyenterprises pay close attention to extensively. The mainland of China real estate imagedesign and management from2000has just started, has experienced from scratch, fromsimple to complex competitive process. From the beginning of the initial stage of the realestate advertising image design to the image of the real estate selling point design, untiltoday, developing integrated real estate image design and management. Can say, the realestate item image display work has been a real estate development process is the mostcrucial one direction. Real estate project products as current society city mainly residentialand the use of the product, should shoulder the " ecological, quality, innovation " for themission; and projects the image of real estate management real estate products the bestplatform, should in a spirit of " real, effective, comprehensive" features, the better for thereal estate project promotion and display do assistant work. But China’s current real estateproject image management is still in a practice test, although such as Vanke, Hengda anddomestic first-line development enterprises are engaged in similar work, but the real estateproject image design and management is still a lack of unified, accurate, comprehensivesystem theory. In this case, more the development of small and medium-sized enterprisesand projects in order to ensure the real estate project development and demonstration, on thelack of adequate theoretical basis and technical guidance, begin to project the image of thedesign and management of comprehensive project, unable to do a full, true, accurate projectdemonstration, but also for later marketing a hidden danger. The lack of a comprehensive,system design and management of real estate image, this image management is inevitablydeformity and invalid.In this paper, through the real estate projects in product development, project imageintegration design and management theory, the research in the real estate developmentprojects in the process of necessity and importance, and the real estate project image designand applied to the management of real estate project development and construction process, from accurate, comprehensive, differentiation and personalized and improve several aspectsof the real estate project image design and management process. Through the real estateproject image design and management theory and the development process of real estateproject image design and management is divided into three stages, respectively, for marketresearch phase, project positioning stage, project planning and design stage, project theimage of the design and development stage and project the image display stage. Through thereal estate project image design and management theory will be the real estate productdevelopment at each stage of the work contents and responsibilities in the field ofsubdivision, and each stage has a corresponding accurate product results. Through thedevelopment planning and management process, the real estate project image design andmanagement of the entire process experience, accurate, comprehensive and orderly.