A Study On Tourism Competitiveness Of Yunnan Under The Concept Of Tourism Integration

With the development of economy, the tourism industry is developing rapidly. As early as 1980 s, tourism will be the focus of research to the tourism competitiveness, the research on the competitiveness of cities, countries, regions and other aspects of tourism has entered a white hot stage. Tourism is one of the pillar industries in Yunnan. The research on the tourism competitiveness of Yunnan has a very important effect on the development of Yunnan tourism. In 1992, on behalf of Yunnan China joined the Greater Mekong sub regional, regional dimensionless of all countries and regions in the region, close to the customs, traditional culture similar. On the research of regional tourism integration is so hot, the integration of tourism is an important part of regional integration, in GMS sub regional integration under the concept of Yunnan tourism competitiveness in regional ranking and position, in order to improve the tourism competitiveness is the focus of this paper.The GMS tourism integration as the background, to Yunnan tourism competitiveness as the research object, from three aspects: tourism resources, tourism facilities, tourism environment, select the 28 indexes of tourism competitiveness evaluation index system was constructed, using SPSS principal component analysis method and cluster analysis method in the sub region 7 countries and regions of tourism competitiveness of the comprehensive evaluation, then obtains the various countries and regions scores ranking. The status of Yunnan tourism competitiveness in GMS sub region was analyzed, and the Countermeasures of how to improve the competitiveness of Yunnan Tourism under the concept of sub regional tourism integration were put forward. There are five chapters in this paper:The first chapter is the introduction. Mainly from the topics of the background and research significance, research content and methods, innovation and other aspects of the paper.Theoretical basis for the research of this paper. To domestic and foreign research on the tourism competitiveness, competitiveness, tourism competitiveness concept and theoretical basis(international competitiveness theory, comparative advantage theory, competitive advantage theory, sustainable development theory, regional economics theory, tourism location theory) are introduced in this paper.The third chapter is the core content of this paper. Establish a competitiveness evaluation index system, explains the data sources, using the principal component analysis method and cluster analysis method to seven countries and regions GMS sub regional competitiveness was quantitatively evaluated, respectively at the same time as the three key elements of the competitiveness of the tourism resources, tourism facilities competitiveness and tourism environment competitiveness were analyzed and ranked.In the fourth chapter, the paper puts forward the corresponding countermeasures to improve the competitiveness of tourism in Yunnan under the concept of GMS tourism integration, mainly from three aspects: tourism resources, tourism facilities, tourism environment.The fifth chapter is the conclusion. Through the study found that this article is the existing problems and the future development trend.