The Research Of Behavior In Buying Fake Famous Brand Clothing Based On Game Theory

In today’s economic globalization, China’s industrial chain is mainly engaged in theproduction of low value-added manufacturing part. Now China has been a truly bigmanufacturing country and we can say that it is the world’s clothing factory. However, with therapid development of the domestic economy, In the development of China’s economic more andmore hidden problems come into the people’s attention. The problem of fake brand-nameclothing in China gradually be known to everyone. The problem of fake brand-name clothing iswell received by the environmental impact of China’s reform and opening up, and the lack ofrelevant laws and regulations, the regulation of the market is weak, speculative behavior isclosely related to fake designer clothes counterfeiters. But traced the root false consumers buy ffake brand-name clothing can’t shirk its responsibility.In this paper, a detailed study through questionnaires fake brand-name clothing whichqualities influenced the purchasing decisions of consumers, and come to the awareness ofconsumers of fake brand-name clothing. Luxury clothing and sport clothing is the hardest hit byfake brand-name clothing, and analysis of the forms and channels of fake brand-name clothing.Consumers have risk to buy fake brand-name clothing. It’s difficult to have after-sales service,and human rights defenders.Comprehensive analysis of the home and abroad economic situation, classified summaryof consumers buy fake brand-name clothing. Using Game theory to analyze the consumers buyfake brand-name clothing, in particular, a detailed analysis the problem that in the completeinformation the consumer buy fake brand-name clothing it’s the main reason of fakebrand-name clothing market. This article also analysis the game equilibrium of knowing fakeand buying then reject it and in the case of incomplete information false crackdown consumers and cheated in designer clothes formal channels, we draw that the ordinary consumer buy fakeanti-counterfeiting more harm than good, by the “Anonymous Theorem” consumers be cheatedcan’t cure and designer clothes’ formal channels it’s better not to sale the fake.