The Study On Mobile Internet Business Marketing Strategy Of Daqing Telecom Company

With the arrival of3G era and the rapid development of the information economy, theexternal environment for the growth of mobile Internet also changes. Telecom companiesshould play their strengths to seize the opportunity of the development of mobile Internet andpromote mobile Internet business to increase market share. Therefore, to study the marketingstrategy of the mobile Internet industry has big significance for the telecommunicationscompany promoting mobile Internet business and occupying the market.Daqing Telecom mobile Internet business development is the research object in this paper.Through the investigation, we find that the development of the telecommunications industry inDaqing faces many problems, which includes less increasing new customers, slow process ofmarket development, sluggish sales channels, and dismal sales of the mobile Internet business.The reasons which lead Daqing Telecom into passive situation are marketing strategyproblems, inadequate market development, poor sales channels and weak marketing teamquality and invariable means of promotion etc. Regarding this, this article puts forward themarketing strategy that focuses on the mobile Internet market of medium and small enterprisesthrough market segmentation and target market selection. And so that it may change theDaqing Telecom’s passive situation. Based on the overall marketing strategy, this paper furtherexpounds the improvement of the Daqing Telecom marketing strategy, including productstrategy, price strategy, marketing channel strategy, promotion strategy and improving theservice quality strategy. Finally, this paper puts forward the corresponding strategic measures.