A Research On Influencing Factors And Countermeasures Of Farmer Entrepreneurship

Farmer entrepreneurship refers to a process in which farmers rely on rural areas, family organization or a newly created organization, carry out a new career through an investment of a certain amount of production capital, expand or change the existing production scale and production type to increase wealth and seek development. The promotion of farmer entrepreneurship has an important role in fully mobilizing the enthusiasm of farmers, absorbing rural surplus labor, increasing farmers’ income, and promoting rural economic development. The study on the farmer entrepreneurship in Zhuzhou Lusong Clothing is significant in that it proves through practice the positive role of market economy in farmers entrepreneurship, identifies the difficulties and problems encountered by the entrepreneurial farmers, locates various factors restricting farmers entrepreneurship, and puts forward measures of promoting the farmers’active participation in entrepreneurship, with a view to promoting farmer entrepreneurship, and improving the income of farmers.First of all, based on careful research and analysis, the paper presents the prominent problems of the fanners in entrepreneurial activity, and focuses on analyzing farmers’ entrepreneurial characteristics and typical cases of farmer entrepreneurship. Then, the paper argues that Zhuzhou farmers mainly depends their entrepreneurship on the family organization, which basically belongs to family organization survival in entrepreneurship type. Their capital mainly comes from primitive accumulation of work incomes, and it shows strong regional differences, compared with the farmers in developed areas of the eastern coast. Finally, the paper points out it is necessary to combine their practical situation to promote Zhuzhou farmers’ entrepreneurial activity, improve their overall quality of the entrepreneurial farmers through entrepreneurial education and training, and actively create the environment and conditions conducive to entrepreneurial farmers, so as to promote the development of farmer entrepreneurship in Zhuzhou.