A Study On The Current Situation And Countermeasures Of Hubei College Students' Entrepreneurship Policy

College students MAKER is one of the very particular group of entrepreneurial strength with good sense of innovation and entrepreneurial plasticity.In recent ten years,there were more than 100 college students' entrepreneurship policies being come up with in Hubei Province,to guide and encourage college students to start an undertaking independently.In 2015,the number of college graduates to choose their own businesses in Hubei was 2164,increasing 41.7% year on year.However,compared with the huge number of undergraduates in Hubei,the figure mentioned above is still a bit short.To strengthen the actual effect of College Students' entrepreneurship policy,it is necessary to study the states of the current policy implementation.Based on a plenty of literature research,the entrepreneurship polices in Hubei province within the past ten years are reduced as “incubator policy,financing policy,fiscal policy,tax incentives,access policy,education services,talent policy”.There existed the objective reality that the Hubei province college students' Entrepreneurship policies were not coming up with for long,lacking of an official statistics data.With customer oriented mode of public policy evaluation as the basis,a mixed-methods of Sequential Explanation,which combine interview survey with questionnaire survey,were used to analysis and interpretation of the policy implementation status of college students entrepreneurship in Hubei Province.After that,turns out the countermeasures and suggestions relate.This study is divided into three parts:First of all,using the questionnaire form of research in Hubei province within the scope of independent college students as samples,from its policy of "awareness,availability,difficulty,importance,satisfaction,validity of" six aspects of scoring of entrepreneurship policy,to overall grasp university policy implementation status,and compare the different policy unit in the dimension of performance.The survey found that the overall implementation of the policy in the process of some of the phenomenon,mainly reflected in the weak links,the policy is difficult to use,but the use of policy entrepreneurs are more satisfied with the policy.At the same time,there are some outstanding problems of individual policies,such as the number of respondents using the financing policy is only more than 10%,compared with the incubator policy utilization rate of more than 70% there is a significant gap.Secondly,in the form of semi-structured interviews,with a questionnaire survey,and a representative of college students as a sample,a detailed understanding of their experience in the process of policy.According to the analysis of interview data encoding,on the causes of the problem found in the questionnaire were analyzed in the interpretation,and from the overall policy implementation process and the implementation of the policy unit in two aspects: one is the effect are summarized in theprocess of implementing the existing policy,transmission is not perfect,the executive body does not pay attention,the implementation process is the lack of supervision the problem;two is the policy unit,there are single financing channels,the lack of tax preferential policies,education service policy is not scientific problems.Finally,through questionnaire and interview research we could come to conclusion,according to the basic principle of seeking truth from facts to discuss how to optimize the path of university student's entrepreneurship policy in Hubei province.There comes out some result that use multimedia cooperation to enhance policy publicity,promote College Students' entrepreneurship policy execution efficiency,and improve college students' entrepreneurship policy evaluation system.