Research On The Impact Of Social Capital, Opportunitv Recognition To Peasants Entrepreneurial Performance

Actively guiding and promoting peasants to start businesses has a very important significance to accelerate the urbanization process in China at the present stage, to coordinate urban and rural economic development, and to implement the scientific development outlook. Chinese government attaches great importance to peasants to start businesses, however, in addition to policy support; the peasants’ own condition is the key of success or failure in business decision. In the entrepreneurial process, peasants lay more emphasis on the construction of "social capital". Their social capital patterns are different from citizens:changing from the traditional social capital to new social capital. Therefore, to explore the influence of social capital to farmers’ business performance has a very important theoretical and realistic significance to promote China’s peasants entrepreneurial success rate.Based on this, this paper construct "peasants’social capital-entrepreneurial performance" relationship concept model, and at the same time, considering the influence of peasants opportunity recognition quality. To study the opportunity identification innovative’ regulating effect on this mechanism. First of all, to review related theory and literature about social capital, opportunity identification and entrepreneurial performance; Secondly, to construct empirical analysis framework of social capital, opportunity identification innovative and entrepreneurial performance in combination with the related theory, and put forward the hypothesis; Finally, through the factor analysis, hierarchical type of multiple linear regression method to analyze the effect between social capital and business performance and opportunity identification innovative’regulating effect.The results of the study show that:with rich resources of blood capital, geopolitical capital and industry capital entrepreneurs often can gain more superior business performance. Traditional social capitals (blood capital, geopolitical capital) are even more important than new social capitals (industry capital) to the influence of peasants’ business performance. And opportunity identification innovative regulates the mechanism of the above. Relative to lower innovative, opportunities have strong innovative depending more on the blood capital to gain better performance, and difficult to through the industry capital to gain superior performance. Finally, this paper presents some inspirations to promote peasants to start businesses successfully:pioneering peasants should pay attention to their own social capital construction, should choose the type of social capital according to entrepreneurial opportunities attribute, to choose entrepreneurial opportunity type which can achieve performance target; The government should actively construct platform, to promote the entrepreneurial farmers’ social capital construction and ascension.