Research Of A Private Real Estate’s Engineering Management Pattern Of Guangdong

China’s real estate development has just started gradually evolved to grow in the earlystages.With the continuous improvement of people’s living standards, the requirements arealso improving living environment and quality of life.From the initial buy "House" nowemphasizes quality,"eco-homes" and services.Of the current real estate market demand andthe external environment is constantly changing, real estate development enterprises facingfinancial shortage situation.Currently both in quality, financing and cost control, productpositioning, are facing new challenges, enterprises must strengthen internal management ofreal estate, especially the construction phases of the project management to ensure productquality, reduce costs, increase market competitiveness and profitability of the project.CH company is late90’s shift from construction enterprises for real estate developmententerprises, Guangdong real estate credit, after more than10years has grown into the top20.In the process of expanding into the province and the Pearl River Delta, CH companyfound existing management and engineering management mode of thinking will keep up withthe pace of expansion.Guangzhou-Foshan area, the original project management model hasbeen clearly don’t fit, and affects all aspects of project development and business reputation.This article on the current situation of China’s real estate market, real estate issues,responses to the business, as well as the current management mode of project management inreal estate Enterprise elaborated.Theory and method of modern project management andproject management, on the importance of project management in real estate development inthe analysis and concluded that broad project management of real estate project management,fall within the scope of modern project management on behalf of owner of constructionproject management.Hershey real estate enterprises in market conditions is the key to ensurethe project quality, build brand, reduce costs and improve competitiveness.Current research on the management mode of real estate projects is still relatively weak,this CH company and real estate project management project management model innovationas main line, CH company analysis the existing problems in project management, discoveryCH original engineering project management model of a contractor management model hasbeen extended, completely unable to adapt as the management mode of real estate projectdevelopment project management.Real estate project management involves the whole processof real estate development, is the bonds of various elements in the project developmentprocess and the key to achieving the expected objectives.CH company works through thecombination of analysis and optimizing management model specific case study on project management model of change initiatives and results achieved were set out.Eventually came tothe real estate project management must break through to "craft quality, technologicalprogress and cost control" for the main project management methods, established to "progress,quality, management, investment controlling product quality" as the core of real estateenterprise project management system.Mode after the optimization, project managementperformance in progress project completion rate by repeated delays to near90%constructioncosts cost of unilateral lower2%, basic elimination of significant design changes, cost about26%.The project optimization of the management model of change for our current at the samestage, same type of real estate enterprises with better reference.