Research On The Travel Agents Recognition Capability Of Environment Based On Fuzzy Comprehensive Evaluation Method

With the release of’12th five-year plan of Chinese tourism industry’, in the future a certain period of time, our travel agents ushered in the era of development opportunities; at after the background of the financial crisis, China’s economy faces increasing risks to the environment. How to avoid risks. So travel agents achieve a sustained and healthy development challenges.The facing the opportunities and challenges, the travel agencies have joined the ranks of the transformation and upgrading, to make the strategic transformation of the tourism industry in order to better adapt to environmental change. The success of the travel agency strategic transformation largely determine the important part of its strategic transformation capacity, the ability to identify as a corporate strategic transformation capabilities, a prerequisite for success is a corporate strategic transformation.This paper argues that through the establishment of a strategic transformation of the environment recognition ability evaluation index system and fuzzy comprehensive evaluation model to evaluate strategic transformation of the enterprise environment, the ability to identify, for travel agencies to find the direction to enhance the ability to identify strategic transformation environment, the successful implementation of the strategic transformation for travel agents provide a reference. This paper has six chapters. The first chapter study the background and significance, as well as research content and research methods.Chapter Ⅱ of this article provides an overview of the strategic transformation capacity theory and fuzzy comprehensive evaluation theory. This chapter first expounded the concept of enterprise strategic transformation, strategic transformation capacity and environment recognition capability. Environment recognition capability on the basis of environmental information collection, analysis, identify the opportunities and threats facing enterprises defuse the potential crisis it includes environmental scanning, environmental analysis, the three major elements of strategic information management. This chapter also introduces the theory of analytic hierarchy process and fuzzy comprehensive evaluation model methods.Chapter Ⅲ of this paper based on the theory of strategic transformation ability and fuzzy comprehensive evaluation theory, combined with the actual travel agency, and build a travel agency strategic transformation of the environment, the ability to identify fuzzy comprehensive evaluation model. Including the environment recognition capability evaluation system and fuzzy comprehensive evaluation model. Environment, the ability to identify evaluation system, including environmental scanning capability, environmental analysis capabilities and strategic information management capacity of the three-level evaluation and nine two evaluation. Fuzzy comprehensive evaluation model using analytical hierarchy process to determine the weight and build two fuzzy comprehensive evaluation model.The core of this paper is the Chapter Ⅳ and Ⅴ. Selecting five travel agencies to interview, chapter Ⅳ conduct a detailed research by organizing experts to evaluate and use the travel agency strategic transformation of the ability to identify fuzzy comprehensive evaluation model evaluation and analysis. This chapter also use the evaluation results verify the validity of the evaluation model, through the evaluation of the five travel agencies comparative analysis to identify the problems in the strategic transformation of the environment, the ability to identify poor travel agents.Chapter V of this article, the strategic transformation of the environment, the ability to identify poor travel the problems in-depth analysis, putting forward recommendations to improve these travel agencies strategic transformation of the environment, the ability to identify, including the strengthening of the travel agency strategic information management capabilities, and the use of effectivethe analytical method for analysis, and the like.The full text of Chapter Ⅵ of this paper is summarized, and the problems need to be solved and methods.Chapter V of this article, the strategic transformation of the environment, the ability to identify poor travel the problems in-depth analysis, putting forward recommendations to improve these travel agencies strategic transformation of the environment, the ability to identify, including the strengthening of the travel agency strategic information management capabilities, and the use of effectivethe analytical method for analysis, and the like.